Updates to Optimizely, HubSpot, metadata, and more.

The editors of Solutions Review have compiled a list of the best MarTech news from the week of September 9, 2022. This roundup features news and updates from top CRM and marketing technology brands like Optimizely, HubSpot, Metadata, and Moreover.

Keep an eye on the most relevant RCMP and MarTech news can take time. Accordingly, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. Solutions Review editors will compile a weekly roundup of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other notable MarTech news. With that in mind, here are some of the top MarTech news from September 9th.

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Top MarTech News for the week of September 9


Heap details its new one-click session replay capabilities

Heap, a digital information solutions provider, has launched fully integrated one-click session replay capabilities to help businesses understand pain points and streamline customer experiences. These new features leverage product analytics and session replay tools to capture every click, swipe, and submission in a customer’s digital journey. Businesses can also use these tools to identify key sales funnel events, define events with visual tagging tools, watch instant replays to ensure their teams are tracking the right data, improve customer support , etc.


HubSpot unveils new features for its CRM platform at INBOUND 2022

HubSpot announced several new features and updates for its leading customer relationship management (CRM) platform for scaling companies at its annual INBOUND event. New features include payment schedule tools, data management enhancements, WhatsApp integration, customer journey analytics, a fully connected service desk and other tools to help businesses create meaningful connections with customers. HubSpot also shared details about connect.com, a new community for growth professionals to help develop stronger relationships with peers in their community.


Nektar Announces General Availability of Its AI-Based Data Capture Solution

Nektar.ai, a revenue operations (RevOps) platform provider, has launched its AI-powered activity capture and intelligence solution into general availability. The Company’s no-code platform and new AI-powered solution will help users improve productivity, improve pipeline visibility, forecast revenue and add contextual data on revenue activity via email, chat, calendar, social media, and other customer journey touchpoints in a CRM platform. Nektar is backed by B Capital Group, Nexus Ventur Partners and 3One4 Capital.


Metadata.io Acquires Reactful to Help B2B Marketers Improve Website Engagement

Metadata.io, a marketing operating system for B2B companies, announced the acquisition of Reactful, a real-time website personalization engine. Reactful’s website personalization and account-based marketing (ABM) capabilities will be integrated into Metadata’s marketing operating system solution. These New Features Will Help Metadata’s B2B Marketing Clients Increase Visitor Engagement, Maximize Web Traffic Conversion, Drive Revenue, Personalize Experiences, Reduce Time Spent on Repetitive Tasks, and Increase Bids with targeted ads that increase ROI.


Optimizely launches its experimentation platform on Google Cloud Marketplace

Optimizely, a digital experience platform (DXP) provider, has released its Web Experimentation and Full Stack solution on Google Cloud Marketplace. With these tools, companies can use “science-based data” to take the guesswork out of developing personalized engagements and improving customer experience (CX). The launch of these products on Google Cloud Marketplace is part of Optimizely’s multi-year strategic partnerships announced with Google Cloud earlier in 2022. The two brands plan to continue to coordinate a go-to-market and sales execution strategy to provide customers a scalable solution. experimentation solutions.


Rossum Launches New Email Automation Features for Its Intelligent Document Processing (IDP) Solution

Rossum, a cloud-native Intelligent Document Processing (IDP) solution provider, has unveiled new email automation features for its platform to help users manage document communication tasks. With these features, Rossum users can automate notifications, acknowledge receipt, route payment/invoice information, provide status updates, and more. This will streamline data entry and reduce approval time, making it easier for companies to keep their suppliers informed, maintain internal team alignment, and manage responses with a unified brand voice.


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Guillaume Jepma
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