Unicorn Work Productivity Startup ClickUp Boldly Advertises Super Bowl LVI
Zeb Evans, CEO of ClickUp, is a brilliant and daring entrepreneur. It’s as colorful as its flamboyant Hawaiian-style shirts. In an extensive interview, Evans shares his thoughts on the future of work, the four-day workweek trend, his burgeoning multibillion-dollar unicorn startup, and the hilarious ad he’s running in the upcoming Super Bowl.
His company, ClickUp, is the world’s only all-in-one productivity platform that “adapts to the way people want to work.” It replaces all individual workplace productivity tools with a single, unified platform that includes project management, document collaboration, spreadsheets, chat, and goals.
Founded in 2017 and based in San Diego, ClickUp is on a mission to make the world more productive. As one of the fastest growing SaaS companies in the world, ClickUp has helped over 800,000 teams and millions of users live more productive lives and earn at least one day a week.
After a near-death experience as a young child, Evans adopted a stoic philosophy. He said the key to success “is not in clarity of vision, [as] all the best intentions mean nothing if you don’t know how and where to put in the work. He explained, “I had to find a way to work every day to achieve my goal.” To that end, ClickUp’s goal is to “grow 1% every day”.
He believes in being in the moment, stating, “Even the most driven and intelligent person will fail to make the most of their time if they don’t establish a system for success.” What you do every moment of the day matters and has an impact. Similar to compounding interest on money in the bank increases your net worth, “It all starts with making that 1% growth every day.” This is an appropriate mindset for a company that is in the business of enabling workers to be more effective and efficient using its platform.
For a distributed workforce, remote workers, hybrids and digital nomads, ClickUp is a boon to keeping everything organized and allowing employees to work more efficiently and effectively. In light of his laser-focused focus on maximizing time, Evans has strong opinions on the growing trend of a four-day workweek, saying it could turn out to be a “fad”. It’s not that he has anything against it, but rather Evans believes in thinking things through before making a decision. He says that as organizations seek to transform their workplace, with the aim of providing more flexibility, prioritizing well-being and increasing retention, the idea of a workweek of four days was brought to the fore.
However, in order to implement this successfully, business leaders need to take a closer look at internal functions and processes to ensure that their business is already running optimally. Key areas where companies must be ready to support a four-day workweek include improving knowledge sharing, transparency, alignment, and eliminating duplication.
In another contrarian take, Evans argues that if the economy and labor market slow or correct, businesses could revert to pre-pandemic ways. If this happens, many employee-focused benefits could be overlooked because management will then have the upper hand and won’t need to care about workers as much as they do now.
Evans is a great thinker and a great doer. In this right, his company will air a Super Bowl LVI commercial Sunday February 13. The commercial, titled “Declaration“, presents a humorous version of the signature of the Declaration of Independence, and highlights how having all your work in one place would have made life easier for our founding fathers.
The TV spot will air during the third quarter in US markets including New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Washington, Boston, Miami, San Diego, Austin, Seattle, Charlotte and Raleigh.
ClickUp’s in-house creative team, led by company creative director Melissa Rosenthal, conceptualized and created the ad. “This ad is a natural progression of our overall advertising strategy and the significant investments we have made to date in outdoor advertising. We are excited for the opportunity to amplify the voice we have developed on the largest national network. scene,” Rosenthal said.
Television advertising is also a way for the company itself to celebrate its rapid growth trajectory. The productivity startup has raised $535 million in funding, including $400 million Round C series in October 2021. The unicorn-status company “tripled its revenue and grew its user base from 200,000 to 800,000 teams worldwide, including teams from McDonalds, Booking.com, Papa Johns and Netflix” .