SmartGift unveils Hero, an end-to-end platform designed to transform corporate gifts for the future of work


This partnership offers a significant competitive advantage in a $ 250 billion market that is poised to grow rapidly in the new era of the workplace.

Smart gift, the leader in e-commerce and gift-based data, today announced the launch of Hero, a robust, powerful and easy-to-use corporate gifts platform for employee and customer appreciation, and sales growth. The SaaS platform, powered by SmartGift, will make business gifts transparent and measurable for businesses of all sizes, from SMBs to large enterprises. Hero will first be available through the 1-800-FLOWERS.COM, Inc. corporate gifts website, offering instant access to thousands of products from a dozen brands including Harry and david®,®,®, and more.

SmartGift is an established leader in gift-based e-commerce and powers freebies for top brands around the world in North America, Europe and Asia Pacific. Using its patented “Send as a Gift” technology, SmartGift transforms traditional gifts by allowing recipients to select their own product preferences before shipping. Drawing on its heritage, deep domain expertise and a proven track record of giving gifts to over 40 leading consumer brands, SmartGift has developed Hero to be the one-stop-shop for all corporate gifts.

Currently, corporate gifts are labor intensive and lack end-to-end visibility into ROI. The process is stalled due to a lack of recipient gift preferences, a limited range of branded products, and a lack of large-scale personalization. There is no information or data available on the business impact of spending, and the majority of corporate gifts are still managed in spreadsheets. Existing solutions only address the fragmented pieces of the corporate gift puzzle. Hero sets himself apart by solving each of these pain points.

With Hero, SmartGift brings corporate gifts its powerful gift data graph for AI-powered gift recommendations that are informed by millions of gift interactions from top brands around the world. In addition, it will offer the most wanted and wanted business gifts and branded gifts. Business customers of 1-800-FLOWERS.COM, Inc. will be able to scale their giveaways with Hero’s versatile platform, from individual employee recognition and appreciation to branded and personalized products for large-scale distributed teams or event attendees, whether virtual, hybrids or in person.

The strategic go-to-market partnership with Hero and 1-800-FLOWERS.COM, Inc. will make it easier for corporate clients across the country to increase engagement at virtual or in-person events, streamline programs and Employee and customer recognition at scale, seamlessly execute individual donations, and easily measure engagement efforts with data that can be used to inform future initiatives.

“This Hero launch with 1-800-FLOWERS.COM, Inc. is highly complementary and fits naturally with our shared vision of making corporate gifts easy, effective and enjoyable,” said Monika Kochhar, CEO of SmartGift . “This partnership offers a significant competitive advantage in a $ 250 billion market that is poised to grow rapidly in the new era of the workplace. Backed by our core technology, Hero positions us well to become the go-to platform for all corporate gifting needs of businesses large and small.

With the continuous evolution towards remote and hybrid working, it becomes increasingly difficult to establish and maintain relationships with teams, prospects and customers. Corporate gifts are useful, but they need dramatic innovations to really meet the needs of the new workplace. SmartGift designed Hero for this new reality and integrates seamlessly with today’s most popular business collaboration platforms such as Slack and Zoom, as well as Salesforce and other leading CRMs.

“With more and more companies continuing to look to 1-800-FLOWERS.COM, Inc. family of brands to meet their engagement and gifting needs, we remain focused on innovation and creating a best-in-class experience for our customers and their recipients, ”said Amit Shah, President of 1-800, who worked closely with SmartGift on the Hero launch. “By integrating Hero into our existing corporate gift portal, we provide our business customers with a complete destination to engage the workforce of today and tomorrow, helping them build meaningful professional relationships virtually. or in person.

SmartGift developed Hero in response to increased business demand resulting from the pandemic. SmartGift served 50 businesses with a hero MVP during the 2020 holiday season.

For more information on Hero, please visit

About SmartGift

SmartGift is the leading gift-based e-commerce and data platform that powers giveaways for the world’s biggest brands. Its award-winning and patented “Send with SmartGift” technology allows buyers to send the perfect gift every time. By leveraging machine learning and real-time gift data, SmartGift enables retailers and brands to gain new customers and build loyalty through people-centric marketing and personalized experiences. Buyers can gift an item from SmartGift’s partner brand networks or discover the content of its gift guide on the SmartGift store. For more information and for a list of SmartGift compatible brands, visit:

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