SAP® Sales Cloud and Microsoft Teams Help Businesses Grow by Removing Barriers to Distance Selling


WALLDORF, Germany, Oct.26, 2021 / PRNewswire / – SAP SE (NYSE: SAP) announced today that the integration of the SAP® Sales Cloud solution with Microsoft Teams is now available to all customers. SAP made this announcement at SAP LIVE Customer Experience: Unplugged event to be held from October 26 to 27, 2021.

In today’s world, “distance selling” is no longer an exception, it has become the norm. Sales professionals around the world use Microsoft Teams to meet with customers and participate in sales activities. Integration of the SAP Sales Cloud and Microsoft teams gives users instant access to customer and sales information from Microsoft Teams. During meetings with customers, they can update recordings in real time without ever leaving the Microsoft Teams environment.

“Traditional sales automation solutions are record-keeping tools that focus on performing administrative tasks,” said Sameer Patel, director of marketing and customer experience solutions at SAP. “They can distract sales people from high value-added activities. SAP Sales Cloud is different because it removes complexities, adapts to the changing needs of salespeople, and strives to make it easier for them to focus on customers and closing deals. The integration with Microsoft Teams is another great example of how SAP makes it easier for sales professionals to interact with customers and increase their revenue. “

“Microsoft Teams is the new way people and sales professionals connect, collaborate and stay in the workflow in today’s hybrid world,” said Nicole Herskowitz, general manager of Microsoft Teams. “We are excited that partners like SAP are building Teams applications and native integration to enable collaborative solutions that help our mutual customers improve the productivity of their teams and better serve customers. “

“It’s more important than ever to eliminate friction in the sales process, remove paperwork, and provide our sales professionals with the right sales solutions that help them focus on and engage with our customers. them anywhere and anytime, ”said Gamze Senkal, Director of Information Technology at Eczacıbaşı construction products, which is part of one of the main industrial holding companies in Turkey. “With the integration of SAP Sales Cloud and Microsoft Teams, our sales reps can access the latest customer information with one click from Microsoft Teams and are able to update sales records in real time without ever leaving Microsoft Teams. duplicate data entry and recording. Now SAP Sales Cloud is helping to ensure that our sales professionals are focused on our customers and value-added activities. “

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