Salesforce com: How to Create a Data Culture in Your Business

How does a business build and cultivate a strong data culture? How does he ensure that employees at all levels – from junior associates and customer service representatives to analytical directors and marketing managers – have the resources to make good use of this data? We asked business leaders in various industries what you can do in an hour, a quarter, and a year to build a data culture.

This article originally appeared in Vantage Point, a Salesforce magazine

SUBSCRIBE NOW

What can you do to create a data culture in an hour?


Jackie Yeaney, Executive Vice President of Marketing, Board

Ask the right questions. Everyone wants a data culture, but not enough people are asking the right questions about data. Why do you want a data culture? What are you trying to answer with data? What business problems are you trying to solve? Within an hour, you can probably understand why data is important to your organization. Now, taking action on it might take you a year, but use the first hour to think it over and ask yourself the basic questions that too many people skip over.

Martin kihn, senior vice president of strategy for Marketing Cloud, Selling power

Show your tools. Spreadsheets are still most people’s tool for data. And it’s crazy. I can’t think of any other technology that came out before I was born that is still used so widely. Introduce your team to a data visualization tool like Tableau and show them that in five minutes anyone can build a dynamic interactive dashboard from any data source. I don’t think people know how easy it is. And it’s a much better everyday alternative to spreadsheets.

What can you do to create a data culture in a quarter?


Darshan chandarana, leader in digital banking and insurance, PwC

Get under the hood. Make sure you have the right tools and processes to empower diverse teams. If they’re in sales, they need technology that gives them relevant data on any device. Delivery staff need the right tools to show where they are in a project, how fast the team is, and where the blockers are. It’s easy to ignore this platform that serves your data, but it can make or break a team.

Molly Q. Ford, Vice President of Global Equality Programs, Selling power

Using data to fight equality. I’ve always believed that you can’t change what you don’t measure. And this is especially true when it comes to changing the pervasive inequalities in our workplaces. Companies that are serious about being more inclusive will begin to track workforce, promotion and attrition rates by gender and race. Tracking this data also signals your team that a strong data culture can affect more than the bottom line – it can change your company’s role in society.

What can you do to move towards data culture in a year?


Cindy hoffman, Director of Strategy, Governance and Business Data Analysis, Xcel Energy

Show each employee the tricks of the trade. Develop a company-wide data training program. It took about six months to develop the training I did at Xcel, just to make sure it really resonated. But the training itself has been continuously refined to the point that it only takes about 12 minutes for anyone in the company to complete it. Take the time to create a curriculum that is quickly accessible and easy for people across your business.

Darshan chandarana, leader in digital banking and insurance, PwC

Standardize information based on data. Share this information generously with your partners, customers and other third parties to instill a transparent and results-based way of working. At the same time, do not stand still. Constantly evolve your way of thinking and don’t hesitate to evolve your approach to data. It is only when you build this into the way everyone works that you will be able to achieve growth through data driven insight.

What is a data culture?

Teach your organization how to practice data-driven behaviors, prioritize data in decision-making, and unite a data-driven vision across teams.

Learn more

Disclaimer

salesforce.com Inc. published this content on November 24, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 24 November 2021 09:19:06 PM UTC.