San Antonio, Texas, May 17, 2022 (GLOBE NEWSWIRE) — Endeavors is excited to welcome Martha Lieber as Chief Corporate Data Officer (CDO), a role in which she will oversee the collection, management and storage of data about an organization.

With more than 15 years of professional experience and expertise in the orientation of information systems, Lieber will bring all of his knowledge to the position of CDO. His relevant work history combines recent healthcare experience with a well-established foundation of financial, project and data management skills to lead business and technology to create common understanding and strategies for the future.

As CDO, Lieber will be responsible for monitoring, collecting and analyzing project performance data, ensuring it is accurate and adequately meets reporting requirements, as well as analyzing and by deriving insights from data to inform business strategy and value. The CDO oversees and reports on data metrics and has executive-level responsibility for all enterprise information and data management budgeting and initiatives.

“We are thrilled to have someone with Martha’s experience and diversity on our Endeavors team,” said Chip Fulghum, Chief Operating Officer of Endeavors. “It will allow us to better use the data we have to determine customer needs and develop new and innovative solutions to meet those needs.”

Lieber’s previous roles include Director of Reporting and Analytics for Health by Design, providing employee medical services for their clients and Head of Data Governance and Senior Director of Treasury Operations for Whataburger, Satisfying Hunger. and serving local communities.

“I am excited to join Endeavors in providing services to vulnerable populations,” Lieber said. “I look forward to establishing a data and reporting framework that will tell the story of the value Endeavors brings to the people and communities they serve.”

A native of Texas, Lieber graduated from Abilene Christian University with a bachelor’s degree in business administration and a minor in accounting. Although her career has taken her to Massachusetts, Arizona and Mexico; however, she was happy to return home to Texas in 2012. She is married to Norm, a Navy veteran and quick-witted partner.

About efforts

Endeavors®, a San Antonio-based nonprofit organization, is a long-standing, national nonprofit agency that provides a range of programs and services for children, families, veterans, and those struggling. with mental illness, disability, disaster or emergency. Endeavors has been serving vulnerable people in need since 1969 through personalized services. For more information, please visit


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