D4t4 Solutions Updates Celebrus Customer Data Platform with API Connector and Visibility Detection 2.0


SUNBURY-ON-SIEVE, England and CARY, North Carolina, November 30, 2021 / PRNewswire / – D4t4 Solutions Plc, a leading innovator in customer data, management and analytics, today announced the latest version of its Celebrus Customer Data Platform (CDP), which includes a connector Easy-to-use APIs and enhancements to measure how visitors interact with targeted content, to help organizations find greater value in their data and integrate it into their technology stacks.

With a codeless interface, the Celebrus API Connector solves some of the most common sources of frustration when integrating data across enterprise platforms and applications, which too often prevent seamless orchestration of data.

“Data only has value if you can use it, and when it comes to integrating digital data across multiple technologies, many organizations are frustrated with the difficulty and wasted time of bringing their data together. “, said Bill Bruno, CEO of D4t4 Solutions. “Connecting multiple systems using out-of-the-box APIs often requires complex coding, customization, and maintenance. We have eliminated this problem with the Celebrus API Connector, which generates all the code needed to create a fully functional API that can be quickly implemented and tested, enabling faster return on investment with real-time results. “

In a recent survey by Forrester, 61% of organizations said it was difficult for them to grasp and make sense of digital customer data, and 55% admit that it is difficult to understand customers at all points contact point and at all stages of the life cycle. The downstream impact of poor data capture, integration and contextualization is that enabling technologies, such as campaign management or decision making, can never reach their true potential.

Consumers demand a personalized experience as well, but what many organizations fail to realize is that their offerings and content personalization efforts may never really reach the consumer in the way they intended. Visibility Detection 2.0 addresses these challenges by generating accurate information about how visitors interact with targeted content, with common benefits including:

  • More accurate predictive analytics models for real-time decision making and outbound marketing
  • Improvements in marketing mix modeling or multi-touch attribution models to generate a better return on marketing spend
  • Better funnel reports to accurately compare the performance of different content and messaging items
  • Improved compliance and auditability to see if customers have reviewed terms and conditions and regulatory content

For more information or to schedule a demo, please visit www.Celebrus.com, or contact us via LinkedIn Where Twitter.

About D4t4 and Celebrus

D4t4 Solutions plc (AIM: D4t4) was founded around a passion to help global businesses derive value from their data assets.

By supporting customers in financial services, retail, travel, healthcare and telecommunications in 27 countries, D4t4 enables businesses to make smarter, more informed decisions through Celebrus, the flagship product suite of the company. Celebrus CDP automatically captures, contextualizes and activates real-time user-based behavioral data across all digital channels. Using biometrics and behavioral analytics, Celebrus FDP helps businesses prevent fraud before it happens. Celebrus CDM provides an enterprise platform that automates the integration and transformation of customer data from all relevant data sources, whether on premise or in the cloud, to provide customer and regulatory analytics.

Editorial contacts:

Finnish partners
Maryam sabbagh
+1 202 823 8028
[email protected]

SOURCE D4t4 Solutions Plc



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