Cycling group’s campaign aims to reduce road fatalities in Nevada


As a publicist who works closely with cyclists, Stephanie Forte listens well to road safety messages.

But at a recent rally with “non-cyclists,” Forte was pleasantly surprised to hear a woman brief the group on the Nevada law of 2011 which requires motorists to allow cyclists at least 3 feet of space. or to take the tracks when possible, which she had just learned through a media segment.

“That moment really proved that what we do makes a difference,” said Forte.

Forte shared the anecdote Thursday morning during the unveiling of the Southern Nevada Bicycle Coalition’s “Let’s Go Together” campaign, which will be advertised on billboards, bus stops, the internet and a new mural. painted at 100 E. California Ave. in downtown Las Vegas, where the event took place.

For cycling advocates, road safety is a discussion that lasts all year round, but perhaps more this week as the Las Vegas community was reeling after a fiery crash Tuesday morning, which police blamed on faculties. weakened and speeding.

The wreckage killed 23-year-old Tina Tintor and landed Raiders catcher Henry Ruggs III, 22, in prison. Ruggs, who was later released from the team, faces impaired driving and reckless driving misdemeanor charges.

Forte subtly mentioned the crash when she mentioned the “choices” motorists have made “this week”.

Andrew Bennett, spokesperson for the Nevada Office of Traffic Safety and program manager for the “Zero Fatalities” campaign, mentioned a monthly report he had just received.

He said the state reported 28 crash-related deaths in October, bringing the total to 315 for 2021.

Eight more people were dead by noon on Saturday, including four killed in southern Nevada, after the road safety event Thursday morning.

The most recent was a passenger who died Saturday afternoon in a single vehicle accident in southwest Las Vegas. The Metropolitan Police Department said the driver was suspected of being impaired.

Seven more deaths would make 2021 the deadliest year in a decade, Bennett said.

The numbers in the “spreadsheets” are an unfair representation of those killed, said Keely Brooks, board member of the Southern Nevada Bicycle Coalition, adding that the campaign aims to humanize the lives at stake.

That’s why the online campaign will feature portraits of pedestrians and cyclists in Nevada, she said.

These include “Sonya”, a pedestrian and real estate agent who loves coffee, dogs and the Golden Knights, and “Gee”, the mother of a toddler who is also a nurse and a cyclist.

“Zero deaths” is essentially impossible, said Brooks, but dramatically reducing the carnage is possible in a city like Las Vegas that was built from a “noble vision”.

Making the roads safer in the state is personal for advocates and officials who spoke out on Thursday.

The Las Vegas cycling community lost five members in a DUI crash near Searchlight in December. And Bennett’s older sister, Lindsay Bennett, 18, was killed by a drunk driver in 2009, a tragedy that prompted Bennett’s life to dedicate it to the cause.

To conclude his remarks, Bennett did something he had never done before: he asked for a minute’s silence for accident victims.

The participants stopped and nodded.

Contact Ricardo Torres-Cortez at [email protected] Follow him on twitter @rickytwrites.

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