ACCOR increases its stake in dailypoint
Munich / Paris, June 27, 2022 – Accor increased its strategic investment in dailypoint™ to 27%. The Munich company Toedt, Dr. Selk & Coll. GmbH (TSC) with its dailypoint™ data management platform, is intensifying its cooperation with Accor, the sixth largest hotel company in the world. Accor had already obtained a 21% stake in TSC in November 2019. This is linked to an even closer technical collaboration with D-EDGE, Accor’s retailer, and the CRS platform.
“We have pushed the technical merger with D-EDGE strongly over the past two years and the results have been extremely positive. So it is a logical evolution and confirmation of the work that has made us the first central platform of management in the hospitality industry,” said Dr. Michael Toedt, Managing Partner and one of the three founders of dailypoint™ alongside Dr. Robert Selk, specialist in IT law and data protection, and Rainer Aumiller, the company’s CIO.
One of the main USPs of dailypoint™, the creation of the important central customer profile, was decisive for the entry of Accor and the cooperation with D-EDGE. dailypoint™ automatically cleans data from various sources and enriches customer insights with artificial intelligence. The central customer profile is the basis for individualized customer interaction in all areas of the customer journey. From a Big Data perspective, this means that with the help of dailypoint™, hotels can turn available data into a real business asset.
“The focus should always be on the customer. This is especially true for hotel IT. But for this to be implemented, a central customer profile, which dominates virtually all systems, is required,” says Dr. Michael Toedt. “And that is exactly what dailypoint™ offers. The central customer profile is at the heart of a future-oriented digitization strategy.”
Management stresses that TSC (dailypoint™) will remain completely independent despite the investment and that this is not a multi-step acquisition.
About dailypoint™ – Software created by Toedt, Dr. Selk & Coll. GmbH
dailypoint™ is the leading data management and CRM platform for individual hotels and demanding hotel groups. dailypoint™ collects data from all relevant sources such as PMS, POS, website, newsletter or WiFi and automatically creates a central, consolidated guest profile. In 350 steps, data is processed and enriched using artificial intelligence (AI) to create a customer profile like never before.
The cloud-based SAAS solution consists of 16 modules and is complemented by the dailypoint™ marketplace with nearly 200 solution partners. dailypoint™ not only offers measurable marketing, but also covers the entire guest journey and thus supports all departments of a hotel. The built-in privacy dashboard is also the backbone of the technical GDPR implementation.
dailypoint™ is headquartered in Munich, Germany, and is sold and supported worldwide directly or through its channel partners D-EDGE and XNProtel. For more information, please click on www.dailypoint.com
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